Time after time I get questions about hair dryness and readers sharing techniques they have tried in order to up moisture retention and prevent dry and brittle hair. Truth is, there are so many dry hair culprits, some we can’t always avoid e.g. weather, genetics etc, but have you ever considered the fact that dryness can also be self-inflicted? Here’s my two pence on eight reasons as to why your hair always seem to be dry…


Whilst oils & butters are indeed moisturising, their main function is to act as an emollient or occlusive. Emollients are known to help soften the hair/skin and encourage slip, whilst occlusives help to prevent moisture loss by creating a thin film over the skin/hair to help create a barrier against water loss. What oil and butters cannot do however is hydrate, and this is what dry hair needs, hydration. Products such as leave-in conditioners, milks and moisturisers, which state water as their primary ingredient, are better suited to help relieve dryness by feeding the hair with the number one source of moisture… Water!


I know how easy it is to skip a deep conditioning session, lets face it washday can be a drag! But this step truly is important and should be done at the very least once a month. Deep conditioners work their magic by either adsorbing* or penetrating the strands of our hair, with nutrients that will keep our hair moisturised and in great shape in between wash days. There are a whole load of moisturising deep conditioners that will set your hair up for a good week or two, and some only need a few minutes to work their magic [upcoming post on this soon!].

*Adsorption – (often confused with absorption/penetration) is the process of molecules accumulating on the surface of your hair to soften, moisturise and condition hair strands)


Especially here in the UK, where it’s pretty much winter all year round, indoor heating is almost always crunked up. This means any moisture applied to your hair will quickly evaporate if not locked in by some type of sealant, i.e an oil or butter. If after sealing you still find your hair to be on the dry side, you can use a super light leave-in spray to refresh your hair mid day. I also have a post on the LOC method; maximum moisture retention method – which has worked a treat in keeping my hair moisturised for longer periods of time.



I’m sure you’ve heard this before but in all of its ‘clichéness’, it’s 100% true. Low water intake can affect your hair. The more hydrated you are internally, the more hydrated your external features will be. Before I learned to psych myself up about drinking 1l – 2l of water a day, I had to jump on a few phone apps to keep me on top of things i.e. [waterlogged & daily water free]. Now it’s second nature [*sips on some H2O!]


Probably the biggest culprit of all, our dear friend build up. Product buildup can occur right from the minute we have washed our hair and begin to apply a leave-in, moisturiser, oil etc.  Now I’m not suggesting that you don’t layer on your products via methods such as the LOC/LCO method to encourage effective moisture retention, but be careful not to over do it. Oils and butters in particular do a great job of sealing in our moisture, but can also make it just as difficult for moisturisers to be re-absorbed.


It’s super important to invest in products that actually do what they say they do, and do it pretty darn well! If a half decent moisturiser is used then your hair will do a half decent job at retaining moisture. It’s also worth looking into techniques such as the LOC method and baggying which help to keep your hair moisturised for longer. 


With so much focus in the hairsphere on hair growth it can be quite easy to focus on your scalp and neglect your ends. The ends of our hair are the oldest and the most prone to dryness. If it helps, try to moisture your hair from the bottom up to ensure your ends are getting enough TLC.


The primary purpose of a styling product is not to moisturise your hair but to prepare it for a style which either defines your hair or provides some sort of hold. This type of product may contain less moisturising ingredients and whilst it may make your hair look and feel great, it may also be one of the reasons why your hair is not as moisturised as it should be. Why not moisturise your hair before applying your styling product, it could just be the moisture fix you need


Price: 227g/8 oz £8.40

Product Claims

A moisture locking soufflé that employs Lanolin plus Argan, Abyssinian and Castor natural oils to achieve proper natural oil and moisture (lipophilic) balance.  Amla & Shikakai Botanicals enhance the shine of the hair. Hydrates curls and coils. Smoothes hair amazingly. Promotes healthy hair growth.

How to Use

Apply sparsely or generously based on the hair’s need for moisture, manageability and vitality.  Rub between palms and scrunch onto hair gently so that curls & coils are not disturbed.  Also may be used to set soft lustrous twists and twist-outs.  May be used daily.


aqueous extract, phyllanthus emblica and acacia concinna, butyrospermum parkii (shea butter), hydrogenated vegetable oil, theobromo cocao seed butter, prunus amygdalus dulcis (sweet almond) oil, emulsifying wax NF, cocos nucifera (coconut) oil, glycerin, lanolin, ricinus communis (castor) seed oil, beeswax, argania spinosa kernel oil, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, hydrolyzed wheat protein, triticum vulgare (wheat) germ oil, carbomer, panthenol, tocopheryl linoleate, triethanolamine, potassium sorbate, diazolidinyl urea, iodopropynyl butylcarbamate, fragrance, citronellol, benzyl benzoate, d-Limonene, lilial, linalool, methyl ionone gamma


My Thoughts

I accidentally came to use this product after running out of the Jane Carter Curl Defining cream which I was previously using as a daily moisturiser. I had been meaning to replace the Curl Defining Cream anyway because I thought it to be rather steep in price, especially for something I was using so often. The very first time I used the Butter Cream I was so blown away I decided I had to give it another try on another occasion, because I wasn’t convinced that the softness and shine was solely from the cream alone. It clearly was though, each and every time I use this I fall in love all over again.

The Butter Cream is a heavy moisturiser which softens the hair and gives it great shine without feeling too greasy. It’s my go to for the L.O.C Method [will fill you in on this in the next post or two], and really does a great job at sealing in moisture or at being a moisturiser to well conditioned hair itself. With regards to the smell, it’s definitely quite pleasant and the packaging is durable. I throw this into my travel case every other week and have had no spills thus far. *Touch wood!

If you’re looking for a moisturiser that has some hold then this definitely will not give you the results you are after. My hair was quick to poof when I used this in the warmer months. Whilst I didn’t mind this so much some people will, so perhaps it’s one to reach for in the colder autumn winter months a.k.a Now!

Most of the ingredients are naturally derived which I think is great. I think I’ve said enough, a definite staple! P.s. before I forget, I have used this every other day since August 2nd and still have some more of the product to go. Not too bad right?!